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This is actually a very interesting topic in which you will get to know the differences between both amazing techniques of video editing and Motion Graphics. Actually both are techniques which are the part of the post production field. Post-production is a stage of editing and adding visual graphics in your video. So, let's discuss both the fields one by one.

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Video Editing: After shooting any video or movie, it is necessary to give a final look. That's why video editing is used. In simple words we can say that video editing is a technique to arrange multiple video clips in a proper way. Not only video but audios are also edited in video editing. Video Editing can be done on computers, laptops and mobile phones. There are varieties of software and applications that are used by video editors. It is not necessary to use video editing software by video editors. Newbies or any person who is passionate about the creative field can also use video editing software to edit small videos for personal purposes.

Software that are mostly used in video editing are Adobe Premiere Pro and Apple Fcp.

Motion graphics: Now come to the next technique i.e motion graphics. Actually motion graphic means the graphics which are in motion. Graphics can be images or shapes. You can make amazing motion graphics in motion graphic software. Motion graphics make your videos more alluring to watch. You can work with text also in a very good way. Properties like rotation, positing and scaling are used to give motion. Motion graphics is linked with animation of logos and texts. Software like Adobe After Effects and Apple motion are highly used in the motion graphic industry.

There are more software which are used to edit videos or to create motion graphics. I mentioned the best software for clear vision.

There are many companies which nowadays integrate with various digital media for getting an optimized result. That is the reason why you should approach the best video production companies NYC for television ads. But there are various ways by which the TV commercial media can inspire more creativity across various other media channels. Some of such strategies are mentioned as follows:

● Demographic targeting:

This is a technique with the help of which two persons watching the same live match but from two different locations can get the two dissimilar ads during the commercial breaks. With the help of this strategy, it becomes possible for the demographically based targeting company to select different locations for expanding their presence in that particular area. It is the analytics that has made it possible for the company to concentrate its advertising on a particular geographic region to influence the audience at that area.

● Multiple effects:

There are multiple effects of television ads on various media. The brand awareness that can be created by the television ads may lead to the creation of a marketing campaign to various another element. As the brand awareness increases, the brand value in national or international market increases consequently revenue of the company also increases. This also another reason why many companies approach production companies in New York for creating television ads.

● Influence on online media:

The TV advertisements that are created by video production agency, New York can also have a great influence on various online media. These influences of television advertisement can be evaluated by the occurrence of online searches. It will certainly signify that the brand searches that are generated by television advertisement have risen up.

● Social Media:

The advertisement that is created by production companies Los Angeles and which you can see on television can also be display on various social media. In a research study, it is found that out of every media brand engagement there is an account which is for a television commercial. This is the reason why many companies are now concentrated on television ads for creating brand awareness among the target customers.

This is how the television advertisement not only helps you in creating awareness about the product and service but it also assists to nurture the brand. With the help of TV advertisement that is created by video production company in New York, it becomes possible to keep the company or product for staying in the video production company near me mind of the target audience for a much longer time. Thus, after realizing the long-lasting usefulness of television advertisement there are many companies which are now assimilating the television media with various digital strategies for getting the finest consequences.